Amplitude
Are you starting to see growing disappointment with using Google Analytics 4?
Looking for a tool that is more user-friendly?
Lacking time or technical skills?
Meet Amplitude – an alternative to Google Analytics that will not only enable effective monitoring, but also provide efficient data analysis. Explore a new dimension of analytics and better understand user behaviour with Amplitude!
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Amplitude – What is it?
Amplitude is a powerful web analytics platform.
It allows businesses to track, analyse and understand user behaviour from mobile apps or websites.
This is in contrast to traditional methods such as surveys or interviews, where customers talk about their engagement with the product. Web analytics provides specific knowledge and data on how users interact with a product or service.
It allows businesses to track, analyse and understand user behaviour from mobile apps or websites.
This is in contrast to traditional methods such as surveys or interviews, where customers talk about their engagement with the product. Web analytics provides specific knowledge and data on how users interact with a product or service.
The main features and functions of Amplitude Analytics are:
Event Tracking:
Amplitude allows the precise tracking of various user events and actions in an application or a website. This includes: clicks, conversions, registrations, purchases and other activities.
User Segmentation:
The platform allows users to be segmented based on various criteria, such as location, device or behaviour. Cohort analysis allows users to be grouped according to common characteristics, facilitating targeted analysis and personalisation of experiences.
A/B analysis:
A/B analysis functions allow product offers to be tested and refined in real time. Conducting A/B testing is comparing two different versions of a page, feature or content to identify which version generates better results.
Retention Analysis:
Amplitude makes it possible to track and analyse user retention, i.e. keeping users engaged and active over the long term.
Funnel Analysis:
The platform allows the creation and analysis of user funnels, i.e. sequences of actions that lead to a specific goal, such as a purchase or registration.
Real-time user analytics:
Amplitude offers real-time analysis functions, enabling the monitoring of ongoing activities
Personalized Recommendations:
The tool provides functions to personalise content and recommendations for users based on their behaviour.
Integration with others analytical tools:
Amplitude is easy to use and can be easily integrated with other analytical tools. The Amplitude API allows data to be transferred between the server and third-party systems.
Alternative to Google Analytics 4
If your company needs detailed user information,
Amplitude may be a better option than Google Analytics.
It offers more effective analytics and more advanced features for understanding user behaviour.
– Simple set-up allows you to start using the platform quickly.
– Intuitive report building panels (custom space, Spaces) that you can share = no need for external tools to build advanced reports as with GA4
+ conversation notebook
+ possibility of integration e.g. Slack, Miro, Notion
– unlimited attribution models, you can choose any number of days back (GA4 allows one of the available models [up to 90 days], which imposes the model on all reports, making subsequent changes does not work backwards). In addition, the aforementioned models can be used for any field (which opens the window of opportunity for the product development department), not only for marketing purposes as in GA4
– unrestricted and flexible import of marketing campaign data – no restrictions on naming traffic acquisition channels (in GA4 you have rigidly defined channels, not including utms of course)
It offers more effective analytics and more advanced features for understanding user behaviour.
– Simple set-up allows you to start using the platform quickly.
– Intuitive report building panels (custom space, Spaces) that you can share = no need for external tools to build advanced reports as with GA4
+ conversation notebook
+ possibility of integration e.g. Slack, Miro, Notion
– unlimited attribution models, you can choose any number of days back (GA4 allows one of the available models [up to 90 days], which imposes the model on all reports, making subsequent changes does not work backwards). In addition, the aforementioned models can be used for any field (which opens the window of opportunity for the product development department), not only for marketing purposes as in GA4
– unrestricted and flexible import of marketing campaign data – no restrictions on naming traffic acquisition channels (in GA4 you have rigidly defined channels, not including utms of course)
– Amplitude does not have the limitations of accumulating data like GA4, which has up to 72h to process the data and change its original form
– no time limit for creating segments (in GA4 as you build a segment you can see its behaviour based on a maximum of 93 days) + GA4 limitation to 100 million rows
– no character limits for the transmission of dimension values (GA4 has considerable limitations even with the paid version)
– flexibility of plans/packages tailored to your needs
– ability to build any number of sales report steps, e.g. funnels (GA4 is limited to 4 segments)
– provision of a full user profile for analysis (GA4 only has a live preview in the debugger)
– possibility to recreate the session inside the tool, you don’t need external tools like Crazy Egg
– the severely limited GA4 API in terms of pulling data into a visualisation tool (e.g. Looker) compared to Amplitude, which does not have it
– Amplitude allows corrections to be made to data without an external database (in GA4 this is only possible with an external Big Query)
– lack of support from Google in terms of helping GA4 users
– lifecycle report, n-day retention -> segmentation and user retention report tailored to your needs
API for Amplitude
– Integration with other tools
Amplitude not only offers comprehensive analytical tools, but also easy integration thanks to its HTTP V2 API. This tool allows data to be transferred between the Amplitude server and third-party systems automatically, without the need for deep programming knowledge.
Flexible integration with a range of marketing and analytics tools e.g. Snowflake, Azure, Facebook, Amazon, etc.
Flexible integration with a range of marketing and analytics tools e.g. Snowflake, Azure, Facebook, Amazon, etc.
Amplitude – Who is this tool for?
Data-oriented companies
Organisations that value data analysis and want to make decisions based on precise information will find Amplitude a powerful tool for exploring user behaviour.
Product teams
Product managers and product teams can use Amplitude to analyse user behaviour, allowing them to better understand what features are most popular and how to improve the user experience.
Marketing teams
Marketing professionals can use Amplitude to monitor the effectiveness of marketing campaigns, analyse conversions, and personalise recommendations to better engage users.
Data analysts
Corporate data analysts can use Amplitude to dig deeper into user information, create reports and draw valuable insights from analytical data.
Companies providing online services
Companies operating in the online environment, such as e-commerce platforms, social applications or websites, can use Amplitude to improve their offers and increase user engagement.
Growth Hacking Specialists
Growth hacking strategists can use Amplitude to identify key areas that affect retention and conversions, allowing them to optimise their operations effectively.
