CRM – customer relationship management
Think CRM software is just about contact management?
Create stronger customer relationships with Salesforce’s advanced CRM features.
You’ll find everything you need to have the right conversations with your customers in one place – whether you’re building a brand new contact base or already have thousands of contacts.
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What is CRM?
save valuable time for operational activities,
treat each potential and existing customer individually,
improve communication between employees across the organisation,
create relationships with clients, suppliers, subcontractors, service providers,
achieve better financial results for the company,
find all the important and necessary data for your work in one safe place,
unify customer data into one coherent picture.
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How does CRM support employees?
CRM allows a single, consistent view of the customer to be built across the organisation.
Every department in the company should have consistent and identical data on a specific customer. This is mainly about collecting basic contact information, but also the customer’s expectations, purchase history and involvement in the purchase process.
The data collected in the system helps to improve and modify our products or services so that they are more suitable for our customers in the future.
Technology allows potential and existing customers to be segmented. Building a good relationship based on understanding the client’s needs makes the client stay with us for longer.
Every department in the company should have consistent and identical data on a specific customer. This is mainly about collecting basic contact information, but also the customer’s expectations, purchase history and involvement in the purchase process.
The data collected in the system helps to improve and modify our products or services so that they are more suitable for our customers in the future.
Technology allows potential and existing customers to be segmented. Building a good relationship based on understanding the client’s needs makes the client stay with us for longer.
Why is CRM important in any business?
CRM is a database that we can easily work with.
We can use the data processed to build good, lasting relationships with the business environment in which our company operates.
CRM also allows information to flow freely within the company. Thanks to CRM technology, all the information needed for work is in one place and has a defined structure that is easy for everyone to find their way around.
Benefits of implementing a CRM system
for a Salesman/Marketer/Service:
Structuring and designing sales processes
Streamlining and planning marketing and sales processes
Quickly obtain knowledge about the customer (e.g. contact details), sales history, tasks performed and check the interaction with the customer
Saving time and being able to carry out planned tasks
The benefits it offers
CRM system for the manager
Control of sales processes (insight into sales/service/marketing reports) and the ability to react to change and introduce measures to facilitate sales growth.
Measuring the effectiveness of implemented sales and marketing activities.
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Measuring the effectiveness of implemented sales and marketing activities.
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