When you want to analyse category data, there is only one option in general – bar charts. If you need to compare the indicators according to such dimensions as segments, regions, producers – bar ... Read more >
Charts in Tableau Part 3: Parts of a Whole
In the previous posts of the "60 Charts in Tableau”, I described the techniques that help visualize the category and time data. Let’s recall: - bar charts were recommended for category data, and line ... Read more >
Google Analytics 4 and BigQuery – a Perfect Match
Google Analytics 4 will replace Universal Analytics on 1st July 2023. For the customers of Google Analytics 360, which is a paid version of GA, the transitional period has been extended to 1st ... Read more >
Snowflake in the Marketing Department
In recent years, marketers have been working with more and more data. The challenge for the marketing team is not that they don’t have the sufficient data, but that they struggle with acquiring and ... Read more >
Using Tableau Prep to Prepare Data for Visualization in Tableau
Tableau Prep, from its launch as the component of the Tableau package, has been supporting data transformation and modelling. It can be described as the ETL (Extract Transform Load) programme and has ... Read more >
Salesforce Pardot – Automate Your Marketing
Salesforce Pardot is a tool designed to automate marketing and sales processes in your organization. You can choose your favourite marketing automatizations and make them available directly in Pardot. ... Read more >
Rankings in Tableau
In business, it is often necessary to build rankings. For example, it’s important to know the top selling products. And in the case of managing sales teams – rankings of sales ... Read more >
Dynamic Zone Visibility – Use Cases
Dynamic Zone Visibility was launched in the 2022.3 version and although it’s not a revolutionary solution, it will definitely make creating dashboards easier. Why not a revolution? Because ... Read more >
What is Salesforce CRM and How Does it Work?
Are you considering using Salesforce CRM, but have no idea, where to start? We have prepared the below Frequently Asked Questions for you to explore. What is Salesforce CRM? Salesforce is a ... Read more >
Visualizing KPIs Using Bullet Charts
A bullet chart is a variation of the bar chart developed by Stephen Few. The aim was to replace gauge charts, which worked similarly to the gauges in car dashboards. Bullet charts are helpful when you ... Read more >
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