Database Marketing is a consistent approach to collecting and processing consumer data. It’s one of the forms of direct marketing that helps manage the relationships with customers or potential ... Read more >
WCAG Standard
The advancement of digitalization has impact on all of us. It affects every sector or social domain. Analog solutions are being replaced with digital solutions. And the people who have handled our ... Read more >
Statistics with Tableau – Basics Part II
In the previous post “Statistics with Tableau – the Basics“, we discussed the essential statistical measures: average, median, minimum and maximum, quartiles, percentiles, and interquartile range. You ... Read more >
Is Combo Chart a Dual Axis?
A dual-axis chart is a tool that every Tableau user can quickly learn how to use it. Sometimes you may come across a Combo Chart. At times, these names are used interchangeably, but not always and ... Read more >
Big Data in the Hands of the Controller – How Does Financial Controlling Evolve and What’s in it for You?
The world is changing, so is the Financial Controlling. People change. Everything is moving fast, we have less and less time, but increasingly more information to be processed. The cognitive and ... Read more >
What is a Heat Map?
When I conduct training sessions, I always try to ask participants what their imagination tells them, when I say a heat map. I usually hear about a map with hues of brown, red, orange and yellow. Only ... Read more >
Colour Contrast Calculator in Power BI
The number of UX enthusiasts who place great emphasis on the User Experience is rapidly growing. One of the factors that affect the way the report is perceived is the colour palette used in it. Today ... Read more >
Modelling Data in Power BI using Power Query
Data visualization is one of the stages of analysis, but usually one of the final steps – on its basis we can assess the condition of our business, draw conclusions or propose recommendations. ... Read more >
Statistics With Tableau – The Basics
What are statistics? Of course, there are several scientific definitions, however it is the practical aspect that appeals to me – statistics allows us to summarize a large dataset with the help of ... Read more >
Data Visualization – 10 Good Practices to Remember
Data visualization can be a great tool that helps tell a story, explain the past and draw conclusions about the future. It can also overload the audience with excessive information, charts and ... Read more >
